RPM Benchmarks for Gaming Sites: What to Expect in 2027
Typical page RPM ranges for gaming sites by geography, genre, and device, plus the levers that most often explain the gap.
Christian DobishDirector, Publisher Success
7 min read
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Guides and analysis for gaming publishers
Practical writing on monetization, ad technology, and audience growth, from the team that manages 72M monthly uniques across gaming sites.
How to Evaluate an Ad Monetization Partner
The 8 criteria that matter when choosing a managed monetization partner for your gaming site, the questions to ask, and the red flags to walk away from.
Christian DobishDirector, Publisher Success
10 min read
New guides, every few weeks
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Why General-Purpose Ad Networks Underperform on Gaming Sites
Ad setups built for content sites miss gaming-specific optimizations. Here's where the revenue gaps come from and what a gaming-optimized setup looks like.
Navid BehzadiFounder & CEO
9 min read
A/B Testing Your Ad Setup: What to Test and How to Measure
What to A/B test in your gaming site's ad setup, how to run valid experiments, and the mistakes that invalidate your results.
Yen WangSVP, Tech & Operations
10 min read
The Rise of Rewarded Ads on Web-Based Gaming Sites
How rewarded ads work on web gaming sites: implementation, which rewards players opt into, and how to protect your game economy.
Remel MendozaSenior Technical Product Manager
9 min read
Monetization Strategies for HTML5 Game Publishers
HTML5 games run in the browser with no installs, and that creates distinct monetization opportunities. Here are the strategies that work.
Navid BehzadiFounder & CEO
6 min read
How AI Is Changing Ad Optimization
What machine learning actually changes in ad optimization, from dynamic floors to partner selection, and how to judge a partner's AI claims.
Navid BehzadiFounder & CEO
10 min read
CTV Advertising and Gaming: What Publishers Need to Know
How the convergence of connected TV and gaming creates new video revenue opportunities for web gaming publishers, and what it does not change.
Yen WangSVP, Tech & Operations
8 min read
The State of Gaming Ad Tech in 2026
An annual overview of the gaming ad tech landscape: six trends shaping how publishers monetize, from rewarded web ads and CTV budgets to cookies that stayed.
Navid BehzadiFounder & CEO
7 min read
What the First 90 Days With a Managed Ad Stack Look Like
A phase-by-phase walkthrough of what happens when a gaming publisher switches to managed monetization, from baseline audit to advanced optimization.
Christian DobishDirector, Publisher Success
10 min read
The Economics of Free-to-Play Web Games: Ad Revenue Models
A unit-economics walkthrough of an ad-supported free-to-play web game portal: costs, revenue streams, and where ad revenue turns into profit.
Navid BehzadiFounder & CEO
10 min read
Direct Deals vs Programmatic for Gaming Publishers
When to pursue direct deals with gaming-endemic advertisers and when to rely on programmatic, and how to layer both for the best yield.
Christian DobishDirector, Publisher Success
9 min read
Video Monetization: Preroll, Outstream, and Rewarded
Three video ad formats gaming publishers should know (preroll, outstream and rewarded) with typical CPM ranges, implementation guidance and pitfalls to avoid.
Remel MendozaSenior Technical Product Manager
8 min read
Measuring the True Revenue Impact of Ad Blockers
How to measure your real ad-block rate, calculate the revenue you are losing, and build a business case for recovery that includes every cost.
Christian DobishDirector, Publisher Success
12 min read
Outstream Video: Where to Place It Without Hurting UX
Outstream video earns video CPMs without a video player, but it needs careful placement on gaming sites. Where to put it, what to avoid and why.
Remel MendozaSenior Technical Product Manager
10 min read
Anti-Ad-Block Strategies That Don't Alienate Your Players
Four anti-ad-block strategies for gaming publishers, ranked from least to most aggressive, and how to layer them without alienating your players.
Yen WangSVP, Tech & Operations
11 min read
Server-Side vs Client-Side Header Bidding: A Gaming Publisher's Guide
Client-side header bidding earns more per impression but costs page speed; server-side is lighter but loses match rates. Why gaming sites need a hybrid.
Yen WangSVP, Tech & Operations
8 min read
How Many Demand Partners Do You Actually Need?
Adding demand partners lifts revenue, until it doesn't. Why quality beats count, how to build the right mix and how to test each partner.
Christian DobishDirector, Publisher Success
10 min read
Adhesion Ads vs Anchor Ads: What Works for Gaming Traffic
Both are sticky mobile ad units, but they behave differently on gaming sites. How they compare, and sizing best practices for fixed-viewport game pages.
Yen WangSVP, Tech & Operations
9 min read
Lazy Loading Ads: Performance Gains vs Revenue Trade-offs
Lazy loading ads improves page speed and Core Web Vitals, but some impressions never fire. How the trade-off works and how to implement it on gaming sites.
Remel MendozaSenior Technical Product Manager
13 min read
Choosing the Right Ad Format for Your Game Genre
Different game genres call for different ad format strategies. A decision matrix mapping genre to format, with typical CPM ranges, so you can stop guessing.
Remel MendozaSenior Technical Product Manager
7 min read
Timeout Optimization for Header Bidding on Gaming Sites
The header bidding timeout trades bid coverage against page speed. On gaming sites, where speed drives retention, here is how to find the right value.
Yen WangSVP, Tech & Operations
10 min read
Interstitial Ads: Best Practices That Don't Drive Players Away
Interstitials earn some of the highest display CPMs in gaming, and can wreck retention if misused. Frequency, timing and testing rules for getting them right.
Remel MendozaSenior Technical Product Manager
9 min read
Dynamic Floor Pricing: How It Works
Static floor prices leave money on the table. Here is how dynamic floor pricing uses auction data to improve yield for gaming publishers.
Christian DobishDirector, Publisher Success
9 min read
Ad Block Recovery for Gaming Publishers: What You Can Actually Recover
Gaming audiences block ads at roughly 30–45%. Three recovery approaches compared, with worked math for a 5M-session gaming site and the trade-offs of each.
Yen WangSVP, Tech & Operations
9 min read
Why Gaming Audiences Block Ads More Than Average
Gaming sites see roughly 30–45% ad-block rates, against 15–30% on the general web. Why players block, and the ad format they actually accept.
Navid BehzadiFounder & CEO
7 min read
Seasonal Ad Revenue Patterns: Monthly Planning Guide
Ad revenue follows predictable seasonal patterns. A month-by-month guide for gaming publishers to plan content, reserves, and site changes around the cycle.
Christian DobishDirector, Publisher Success
10 min read
How to Measure the CLS Impact of Your Ad Setup
CLS is the Core Web Vital ads affect most directly. How to measure it, find which ad elements cause layout shifts, and fix the common patterns on gaming sites.
Remel MendozaSenior Technical Product Manager
14 min read
RPM, eCPM, and Fill Rate: The Metrics That Actually Matter
Publishers fixate on CPM, but it misleads in isolation. How RPM, eCPM, fill rate, and revenue per session work together, with worked math.
Christian DobishDirector, Publisher Success
10 min read
How Prebid.js Works — and Why Gaming Sites Need Custom Adapters
How Prebid.js runs header bidding auctions, and the customizations gaming publishers need: gaming-endemic adapters, session-aware refresh, rewarded pre-caching.
Remel MendozaSenior Technical Product Manager
10 min read
Header Bidding for Gaming Sites: Why Configuration Matters More Than Partners
Most header bidding guides focus on which SSPs to add. For gaming publishers, configuration — timeouts, refresh, floors, and bid caching — often matters more.
Yen WangSVP, Tech & Operations
9 min read
Core Web Vitals for Gaming Publishers: Running Ads Without Hurting Performance
Core Web Vitals feed into Google Search, and ads affect all three. How gaming publishers can run ads without wrecking LCP, CLS, and INP.
Yen WangSVP, Tech & Operations
11 min read
Why Gaming Traffic Commands Premium CPMs
Gaming audiences are engaged adult casual players, many of them heads of household. Here is why advertisers pay more for gaming impressions.
Navid BehzadiFounder & CEO
5 min read
How Ad Monetization Works for Gaming Publishers: A Complete Guide
A ground-up explanation of how programmatic advertising generates revenue for web-based gaming sites — from ad requests to payouts.
Navid BehzadiFounder & CEO
6 min read
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