The stack for casual
gaming, end to end.
Our managed stack is not a reskinned generic platform. It is casual-gaming-specific infrastructure — demand curation, ad-block recovery, consent management, and page-speed-aware ad delivery — continuously improved since 2017.
One tag.
Five layers of yield.
The five layers share a data plane and a single configuration, so each layer works from the same data as the others.
The platform operates across five layers: vetted gaming demand, ad-block recovery, page-speed-aware delivery, consent management, and revenue intelligence with embed tracking.
When consent signals change, they propagate to every demand partner in the same auction cycle. When ad-block recovery fires, the recovered impression is priced against the same demand pool as the rest of your inventory. When an embed reports back, the revenue lands in the same dashboard your direct traffic does.
Each publisher gets a per-site compiled ad tag. Your demand mix, format selection, and recovery configuration are baked in at build time, so you are not sharing a generic configuration with hundreds of other publishers.
What the platform
actually does.
Vertical-specific demand curation
- Vertical-specific demand routing
- Every demand partner vetted for gaming sites
- Per-publisher demand configuration
- Google-certified demand access
Generic ad partners price casual gaming inventory against benchmarks built for news sites and content blogs. We vet every demand partner on revenue and page impact before adding it, and drop those that hurt user experience or page speed.
Demand mix is configured per publisher. Your game genres, traffic profile, and audience composition all feed into which partners see which impressions.
Ad-block recovery
- First-party recovery, not a third-party wrapper
- Continuously updated against current blocking behavior
- Recovered revenue reported alongside the rest
- Designed around the player experience
Casual gaming audiences block ads at roughly 30–45%, against 15–30% on the general web, and blocked sessions usually earn nothing. We recover part of that revenue with first-party tooling tuned for gaming, designed to keep the player experience intact.
Recovered impressions compete for the same demand as the rest of your inventory, and the revenue shows up in the same reporting.
Page-speed-aware delivery
- Asynchronous ad loading
- Reserved slot space
- Lazy loading below the fold
- Viewport-aware refresh
Page speed and Core Web Vitals are search-ranking inputs, and a careless ad setup drags them down. Our delivery layer is built with them in mind.
Ads load asynchronously, space is reserved for every slot so ads don't shift the layout, units below the fold are lazy-loaded, and refresh is viewport-aware.
Consent management — built in
- Consent management built into the ad tag (IAB TCF)
- Consent signals passed before bidding
- Vendor list managed centrally (no publisher redeploy)
- No separate CMP for you to contract or implement
Consent management is built into the ad tag (IAB TCF), so there is no separate CMP for you to contract or implement, and no separate implementation project.
Consent signals are passed to every demand partner before bidding. When the TCF specification changes, we update the tag on our side. No publisher redeploy is required.
Revenue intelligence + embed tracking
- Near-real-time revenue per site, per game, per ad unit, per embed
- Continuous ads.txt monitoring with alerts
- Cross-origin embed attribution
- Bid landscape + traffic source reporting
Every tag fires revenue events to a publisher-accessible dashboard in near-real-time. The reporting layer breaks revenue down by site, by game title, by ad unit, by embed partner, and by traffic source.
An ads.txt monitoring layer checks for changes and sends an alert when one is detected, so problems can be fixed quickly. For publishers whose games run as embeds across hundreds of third-party sites, the embed tracker reports impressions, fill, and revenue back to your dashboard.
CREDENTIALS
Google Certified Publishing Partner
Built for casual gaming since 2017
Page-speed-aware delivery
First-party ad-block recovery
Consent management (IAB TCF)
Common questions.
One tag. The whole stack, tuned for your sites.
Tell us about your sites. We'll show you what the platform would change for them.