Ten ad formats. All integrated into the same managed stack. Format timing and placement are configured for each publisher based on game type, session structure, and audience, not pulled from a generic template.
Google Certified Publishing Partner · Operating since 2017
Leaderboard and medium rectangle units run above, beside, and below game containers. The 300×250 runs in the sidebar alongside game metadata. High fill, consistent CPMs, broadest demand partner coverage.
728×90, 300×250, 160×600, 300×600, 320×50
Between game listings on portal pages; in the content zone below game descriptions. For publishers who want video CPMs without a dedicated video player, outstream is the entry point.
Self-rendering in-page div, auto-plays muted on scroll-in
Pre-game load screen or pre-replay screen. High-attention, full-screen placements before play: a short pre-game video fits a loading screen players already expect.
In-stream video declaration required
Between levels, after a game-over screen, before entering the game lobby. Interstitial timing determines whether this format adds revenue or churn. Yolla configures triggers based on game structure.
Full-screen overlay with break-point timing (between levels, on game over)
Triggers at publisher-defined game events: level complete, life lost, stage change. Structured specifically for the rhythm of browser gaming. Not a retrofitted display unit.
Google's native HTML5 game format (GCPP required)
The player chooses to watch a video in exchange for an in-game reward: an extra life, a hint, a bonus round. Because the view is opt-in, it fits the game instead of interrupting it. Yolla configures reward points with you based on game structure.
Opt-in, full-screen video with a publisher-defined reward
Persists on game portals while the user browses the game library, reads descriptions, or navigates between categories. Viewability is structurally high: the unit is always on screen.
Corner-anchored viewport video, follows scroll
Persistent monetization during game sessions without covering the gameplay zone. For mobile web games with limited screen real estate, often the primary revenue-driving unit.
320×50 mobile, 728×90 desktop; top or bottom anchor
On discovery-focused game portals, native ads appear as "recommended" or "sponsored" listings alongside organic game titles. Suited to portal pages, not in-game placements.
Content-matching card styled to publisher design
Alongside preroll or floating video, the companion unit keeps the display impression in the auction while video plays. Publishers running video earn video CPM + display CPM simultaneously.
Display unit served alongside primary video unit
Under 5 minutes: display banners and interstitials with break-point timing (between levels, on game over), plus rewarded video where the game offers a reward. High volume, clear transition points.
Strategy, RPG, puzzle: adhesion/sticky and floating video. Persistent visibility across an extended session without interrupting play.
Native and outstream video. Matches the browsing and discovery behavior of users who haven't started a game yet.
Adhesion and other formats that stay out of the play area, plus interstitials only at natural breaks.
Yolla recommends a format mix based on your specific game types, traffic patterns, and audience. This list is a starting point, not a prescription.
Tell us about your sites. We'll suggest a format mix that fits your game types.