72M monthly uniques.
Brand-safe. Measurable.
400+ gaming sites run on Yolla’s ad infrastructure. The inventory is brand-safe casual gaming content, not user-generated feeds, not social platforms, not open-web catch-all.
Google Certified Publishing Partner · Operating since 2017
THE AUDIENCE
Focused sessions, not feed scrolling
Casual and browser-based gaming skews toward older adults, many of them heads of household, with session depths that social media and content publishing rarely match. A player loading a puzzle or card game is not scrolling a feed. They are in a focused session.
Players stay on the page
A user engaged in active gameplay is not bouncing to another tab. Ad units running alongside or within the game session have more time to load, render, and be seen.
Repeat visits are high
Gaming audiences return to the same sites daily. Brand exposure accumulates across sessions in ways that one-time content visitors do not generate.
Geography skews to high-value markets
The Yolla publisher network is weighted toward audiences in the US, UK, Canada, Australia, Germany, France and the Netherlands, the markets that command the highest CPMs.
INVENTORY
Ad formats across the network
Display Banners
- Description
- 728×90, 300×250, 160×600, 300×600, 320×50
- Use Case
- Direct response and brand awareness
Outstream Video
- Description
- Self-rendering video in content zones
- Use Case
- Brand video in high-session-depth contexts
Preroll Video
- Description
- Video before game load or session restart
- Use Case
- High-attention, full-screen placements before play
Interstitials
- Description
- Full-screen, with break-point timing (between levels, on game over)
- Use Case
- High-viewability brand and direct response
Game Manual Interstitial
- Description
- Google's native HTML5 game format
- Use Case
- Purpose-built game-context placements
Rewarded Video
- Description
- Opt-in video in exchange for an in-game reward
- Use Case
- Full-attention, player-chosen video views
Floating Video
- Description
- Corner-anchored video that follows scroll
- Use Case
- Persistent video presence on game portals
Native
- Description
- Content-matching listings on game portals
- Use Case
- Contextual, discovery-phase engagement
Adhesion / Sticky
- Description
- Viewport-anchored persistent units
- Use Case
- Persistent visibility across game sessions
Companion Ads
- Description
- Display unit served alongside a video unit
- Use Case
- Extends video campaigns with display
Open-exchange inventory runs through Yolla’s header-bidding stack; PMP and direct deals are set up with our ad operations team. Consent signals are passed to demand partners before bidding, and ads.txt is monitored across the network.
BUYING PATHS
How to buy
Programmatic — Open Exchange
Access Yolla supply through the platforms you already use. Yolla inventory is available on the exchanges listed below. If you are bidding on any of them, Yolla's publisher network is already accessible.
Reach this supply from any DSP connected to these exchanges.
Private Marketplace (PMP)
Contact us to configure curated deal packages. PMP arrangements allow buyers to define parameters (gaming genre, geographic segment, format type, device) and access Yolla inventory on preferential terms ahead of the open auction.
Suited to campaigns requiring content-specific adjacency.
Direct Insertion Orders
For campaigns requiring guaranteed inventory volumes, fixed placements, or custom integrations, Yolla's ad operations team handles direct IO relationships. Direct deals are available across all formats in the network.
Full ad ops support and custom campaign reporting.
Access Yolla supply through your existing platform relationships
INFRASTRUCTURE
Demand partner infrastructure
Vetted demand, one auction
Open-exchange demand competes in a single, simultaneous header-bidding auction rather than a waterfall. We vet every demand partner on revenue and page impact before adding it, and drop those that hurt user experience or page speed. PMP deals and direct IOs run alongside the auction on the terms agreed with each buyer.
Supply chain transparency
ads.txt maintained and monitored across the 400+ gaming sites in the network, so buyers can verify authorized sellers.
Consent management
Consent management is built into the ad tag (IAB TCF). Consent signals are passed to every demand partner before bidding.
Brand safety
All publisher sites reviewed before onboarding and monitored for content compliance. Gaming content, not UGC, not news, not social feeds.
Tell us about your campaign objectives.
Three required fields. Everything else is optional and helps our sales team prepare a relevant inventory package before we respond.
If you would rather route through your existing demand-side platform, Yolla supply is available from any DSP connected to the exchanges listed above.
Reach gaming audiences at scale.
Tell us about your campaign objectives. We'll show you what inventory packages are available.