Built for casual
game sites.
Not retrofitted for them.
We have managed ad revenue for casual game sites since 2017. Every tool, every demand partner, and every optimization exists because a casual game publisher needed it. The audience is loyal, the sessions are long, the ad-block rate is high, and the page-speed constraints are real. Our stack is built around all four.
Three problems generic
ad setups miss.
THE REVENUE GAP
Loyal audiences. Undermonetized inventory.
Casual gaming traffic has session lengths and return frequencies that most publishers can only envy. Generic demand partners price your inventory against benchmarks built for news sites and content blogs, and the gap is real.
AD-BLOCK PENETRATION
Gamers block ads far more than general web traffic.
Blocked sessions usually earn nothing. We recover part of that revenue with first-party tools tuned for casual gaming, designed to keep the player experience intact.
PAGE SPEED + CORE WEB VITALS
More ad revenue shouldn't cost you page speed.
Page speed and Core Web Vitals feed search rankings. We reserve space for every slot, lazy-load ads below the fold, and refresh only units that are in view, so ads arrive without pushing your games around.
What Yolla does for
casual game sites.
Gaming sites only, since 2017
Yolla works only with gaming sites and nothing else. Our team, products, and demand relationships exist to help gaming sites monetize and grow, and we have been doing it since 2017. Yolla is also a Google Certified Publishing Partner.
Revenue share, no setup fees
Yolla earns a share of the revenue it generates, with no setup fees and no long-term contracts. We earn more only when your revenue grows, so our incentives line up with yours.
Full revenue transparency
Revenue per site, per game, and per embed partner, in near-real-time reporting. ads.txt monitoring flags changes so they can be fixed quickly. You see what we see.
Vetted gaming demand
We vet every demand partner on revenue and page impact before adding it, and drop those that hurt user experience or page speed. Your inventory reaches buyers who value gaming audiences, not a generic web visitor.
Ad-block recovery
First-party recovery tools that restore revenue from sessions where standard ad delivery returns nothing, designed to leave the player experience intact.
Audience-safe formats
Brand-safety controls for casual game audiences. Display banners, outstream, preroll, rewarded and floating video, interstitials with break-point timing (between levels, on game over), GMI, adhesion, native, and companion units, configured per publisher.
Session-length optimization
Ad sequencing and frequency caps calibrated for long gaming sessions. Refresh is viewport-aware: an ad refreshes only while it is in view, at an interval we set per publisher.
Consent management (IAB TCF), built in
Consent management is built into the ad tag, so there is no separate CMP for you to contract or implement. Consent signals are passed to every demand partner before bidding, and we update the tag as the TCF spec changes.
How the partnership
works.
Revenue assessment
Share your sites, monthly traffic, and current setup. We estimate what your inventory could earn and reply within two business days, with no obligation.
Typically live within 48 hours of approval
We build and deploy a publisher-specific tag for your sites, and our team handles the setup with you.
Active yield management
We do not set floors and walk away. Our team monitors demand-partner performance, viewability data, and revenue daily. Changes are made as the data warrants.
Ongoing optimization
Our team reviews strategy with you, plans for seasonal swings in demand, and tests formats and placements over time. Full dashboard access at all times.
Put a gaming specialist on your ad stack.
Tell us about your casual game site. We'll estimate what your inventory could earn and reply within two business days.