Every impression,
competed for.
Many ad platforms were built for content publishers and retrofitted for games. Ours started with casual gaming and has never needed retrofitting: gaming-tuned floors, game-aware refresh, and ad-block recovery are native to the stack, not optional add-ons.
Google Certified Publishing Partner · Operating since 2017
Header bidding for gaming sites: one demand source, or many.
A lot of casual game sites run a single-buyer ad system: one demand source decides what to show and what to pay. There is no competition. The CPM is whatever that one buyer’s algorithm decides, against benchmarks built for the rest of the open web.
We run it differently. Before the page finishes loading, the stack invites the vetted demand partners configured for your site to bid at the same time. Each submits its best offer. The highest bid wins, not the highest-priority partner.
Why it matters for casual game sites:
Casual gaming traffic has demand characteristics generic ad setups often underprice: long sessions and audiences that are disproportionately valuable to gaming, entertainment, and consumer-brand advertisers. When those buyers compete in a real auction, the gaming-audience premium gets priced in.
Refresh logic is tuned for gaming environments. Long sessions create several refresh opportunities. Refresh is viewport-aware: an ad refreshes only while the unit is in view, at an interval we set per publisher. Bid caching reduces the latency cost of running auctions across the session.
Demand
partners.
We vet every demand partner on revenue and page impact before adding it, and drop those that hurt user experience or page speed. Each one is integrated at the auction level, not as a passback, not as a waterfall fallback.
Microsoft Monetize (formerly Xandr/AppNexus)
Microsoft's supply-side platform
Magnite
Independent supply-side platform for display and video
Index Exchange
Independent ad exchange
Sovrn
Supply-side platform and publisher tools
OpenX
Ad exchange for display and video
PulsePoint
Programmatic display demand
Google Ad Exchange
Google's programmatic ad exchange
We manage all partner relationships. Publishers do not set up individual seats, negotiate contracts, or configure bidder parameters.
Pricing tuned
for the session.
A static floor price is a guess. It may have been right when it was set (six months ago, at a different traffic volume, before the seasonal demand shift), but it is wrong now and losing you money.
Our floor strategy adjusts dynamically by ad unit, device type, traffic source, time of day, and geographic segment. The adjustment logic is informed by demand signal from across our network, which a single site cannot see on its own.
Bid caching for gaming sessions
Stores the winning bid from one auction and reuses it if the ad refreshes within a short window. Reduces live auctions per session, so there is less work on the page.
Refresh logic for long sessions
Gaming sessions often run long with a single page loaded. We configure refresh timing per publisher based on actual session data, not editorial defaults.
Gamers block ads well above the general rate.
That is not a rounding error. It is a structural revenue gap.
Our recovery operates as a first-party implementation, not a third-party wrapper that ad blockers are already trained to detect. The logic is tested against current browser and extension behavior and updated continuously.
Recovered revenue doesn’t require additional traffic. It comes from audiences you already have.
What’s under
the hood.
Vetted gaming demand: every partner vetted on revenue and page impact before we add it
Page-speed-aware delivery: reserved slot space, lazy loading, and viewport-aware refresh
First-party ad-block recovery: revenue from sessions that previously earned nothing
Per-publisher compiled ad tag: your demand mix, floor strategy, and recovery configuration baked in
Consent management built into the tag (IAB TCF), with no separate CMP for you to contract or implement
Operating since 2017, with casual-gaming-specific optimization from the start
Find out what your inventory is really worth.
Tell us about your sites. We'll estimate what vetted gaming demand could earn for them. We earn a share of revenue, so we earn more only when you earn more.
Revenue share · No setup fee · No monthly platform fee