A/B Testing Your Ad Setup: What to Test and How to Measure
What to A/B test in your gaming site's ad setup, how to run valid experiments, and the mistakes that invalidate your results.
Yen WangSVP, Tech & Operations
10 min read
All articles
CATEGORY
Revenue Optimization
Small changes to an ad setup add up across millions of pageviews. These guides explain which metrics to watch, how dynamic floors use auction data, how to run A/B tests you can trust, and how to plan around the seasonal revenue cycle.
4 articles
Dynamic Floor Pricing: How It Works
Static floor prices leave money on the table. Here is how dynamic floor pricing uses auction data to improve yield for gaming publishers.
Christian DobishDirector, Publisher Success
9 min read
Seasonal Ad Revenue Patterns: Monthly Planning Guide
Ad revenue follows predictable seasonal patterns. A month-by-month guide for gaming publishers to plan content, reserves, and site changes around the cycle.
Christian DobishDirector, Publisher Success
10 min read
RPM, eCPM, and Fill Rate: The Metrics That Actually Matter
Publishers fixate on CPM, but it misleads in isolation. How RPM, eCPM, fill rate, and revenue per session work together, with worked math.
Christian DobishDirector, Publisher Success
10 min read
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