CATEGORY
Ads affect all three Core Web Vitals, and those scores feed into Google Search. These guides show how to run ads without hurting LCP, CLS, and INP, how to find the ad elements behind layout shifts, and what lazy loading ads gains and costs.
3 articles
Lazy loading ads improves page speed and Core Web Vitals, but some impressions never fire. How the trade-off works and how to implement it on gaming sites.
Remel MendozaSenior Technical Product Manager
13 min read
CLS is the Core Web Vital ads affect most directly. How to measure it, find which ad elements cause layout shifts, and fix the common patterns on gaming sites.
Remel MendozaSenior Technical Product Manager
14 min read
Core Web Vitals feed into Google Search, and ads affect all three. How gaming publishers can run ads without wrecking LCP, CLS, and INP.
Yen WangSVP, Tech & Operations
11 min read
New guides, every few weeks
No product announcements. Just practical content for gaming publishers.
No spam. Unsubscribe any time. We use your email only to send the newsletter; see our Privacy Policy.
Running a gaming site? Get a Revenue Estimate.