RPM Benchmarks for Gaming Sites: What to Expect in 2027
Typical page RPM ranges for gaming sites by geography, genre, and device, plus the levers that most often explain the gap.
Christian DobishDirector, Publisher Success
7 min read
All articles
CATEGORY
Gaming Monetization
How ad revenue works on gaming sites, from the first ad request to the payout. These guides cover RPM benchmarks by geography and genre, why advertisers pay more for gaming impressions, when direct deals beat programmatic, and how to evaluate a managed monetization partner.
9 articles
How to Evaluate an Ad Monetization Partner
The 8 criteria that matter when choosing a managed monetization partner for your gaming site, the questions to ask, and the red flags to walk away from.
Christian DobishDirector, Publisher Success
10 min read
Why General-Purpose Ad Networks Underperform on Gaming Sites
Ad setups built for content sites miss gaming-specific optimizations. Here's where the revenue gaps come from and what a gaming-optimized setup looks like.
Navid BehzadiFounder & CEO
9 min read
Monetization Strategies for HTML5 Game Publishers
HTML5 games run in the browser with no installs, and that creates distinct monetization opportunities. Here are the strategies that work.
Navid BehzadiFounder & CEO
6 min read
What the First 90 Days With a Managed Ad Stack Look Like
A phase-by-phase walkthrough of what happens when a gaming publisher switches to managed monetization, from baseline audit to advanced optimization.
Christian DobishDirector, Publisher Success
10 min read
The Economics of Free-to-Play Web Games: Ad Revenue Models
A unit-economics walkthrough of an ad-supported free-to-play web game portal: costs, revenue streams, and where ad revenue turns into profit.
Navid BehzadiFounder & CEO
10 min read
Direct Deals vs Programmatic for Gaming Publishers
When to pursue direct deals with gaming-endemic advertisers and when to rely on programmatic, and how to layer both for the best yield.
Christian DobishDirector, Publisher Success
9 min read
Why Gaming Traffic Commands Premium CPMs
Gaming audiences are engaged adult casual players, many of them heads of household. Here is why advertisers pay more for gaming impressions.
Navid BehzadiFounder & CEO
5 min read
How Ad Monetization Works for Gaming Publishers: A Complete Guide
A ground-up explanation of how programmatic advertising generates revenue for web-based gaming sites — from ad requests to payouts.
Navid BehzadiFounder & CEO
6 min read
New guides, every few weeks
No product announcements. Just practical content for gaming publishers.
No spam. Unsubscribe any time. We use your email only to send the newsletter; see our Privacy Policy.
Running a gaming site? Get a Revenue Estimate.