CTV Advertising and Gaming: What Publishers Need to Know
How the convergence of connected TV and gaming creates new video revenue opportunities for web gaming publishers, and what it does not change.
Yen WangSVP, Tech & Operations
8 min read
All articles
CATEGORY
Video Ads
Video ads earn some of the highest CPMs available to gaming publishers. These guides compare preroll, outstream, and rewarded video, show where outstream fits without hurting the player experience, and explain what connected TV changes for web gaming sites and what it does not.
3 articles
Video Monetization: Preroll, Outstream, and Rewarded
Three video ad formats gaming publishers should know (preroll, outstream and rewarded) with typical CPM ranges, implementation guidance and pitfalls to avoid.
Remel MendozaSenior Technical Product Manager
8 min read
Outstream Video: Where to Place It Without Hurting UX
Outstream video earns video CPMs without a video player, but it needs careful placement on gaming sites. Where to put it, what to avoid and why.
Remel MendozaSenior Technical Product Manager
10 min read
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