CATEGORY
Header bidding decides who competes for every impression on your site. These guides explain how Prebid.js runs the auction, how to set timeouts without slowing your pages, when server-side bidding makes sense, and why the quality of your demand partners matters more than their count.
5 articles
Client-side header bidding earns more per impression but costs page speed; server-side is lighter but loses match rates. Why gaming sites need a hybrid.
Yen WangSVP, Tech & Operations
8 min read
Adding demand partners lifts revenue, until it doesn't. Why quality beats count, how to build the right mix and how to test each partner.
Christian DobishDirector, Publisher Success
10 min read
The header bidding timeout trades bid coverage against page speed. On gaming sites, where speed drives retention, here is how to find the right value.
Yen WangSVP, Tech & Operations
10 min read
How Prebid.js runs header bidding auctions, and the customizations gaming publishers need: gaming-endemic adapters, session-aware refresh, rewarded pre-caching.
Remel MendozaSenior Technical Product Manager
10 min read
Most header bidding guides focus on which SSPs to add. For gaming publishers, configuration — timeouts, refresh, floors, and bid caching — often matters more.
Yen WangSVP, Tech & Operations
9 min read
New guides, every few weeks
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