The Rise of Rewarded Ads on Web-Based Gaming Sites
How rewarded ads work on web gaming sites: implementation, which rewards players opt into, and how to protect your game economy.
Remel MendozaSenior Technical Product Manager
9 min read
All articles
CATEGORY
Ad Formats
The right ad format depends on how people play. These guides compare adhesion and anchor units, set frequency and timing rules for interstitials, explain how rewarded ads work on the web, and map game genres to the formats that suit them.
4 articles
Adhesion Ads vs Anchor Ads: What Works for Gaming Traffic
Both are sticky mobile ad units, but they behave differently on gaming sites. How they compare, and sizing best practices for fixed-viewport game pages.
Yen WangSVP, Tech & Operations
9 min read
Choosing the Right Ad Format for Your Game Genre
Different game genres call for different ad format strategies. A decision matrix mapping genre to format, with typical CPM ranges, so you can stop guessing.
Remel MendozaSenior Technical Product Manager
7 min read
Interstitial Ads: Best Practices That Don't Drive Players Away
Interstitials earn some of the highest display CPMs in gaming, and can wreck retention if misused. Frequency, timing and testing rules for getting them right.
Remel MendozaSenior Technical Product Manager
9 min read
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