Measuring the True Revenue Impact of Ad Blockers
How to measure your real ad-block rate, calculate the revenue you are losing, and build a business case for recovery that includes every cost.
Christian DobishDirector, Publisher Success
12 min read
All articles
CATEGORY
Ad Block Recovery
Gaming audiences block ads at roughly 30 to 45 percent, well above the general web. These guides cover why players block, how to measure what that costs you, and how Acceptable Ads, ad-block walls, and ad reinsertion compare as ways to win the revenue back.
4 articles
Anti-Ad-Block Strategies That Don't Alienate Your Players
Four anti-ad-block strategies for gaming publishers, ranked from least to most aggressive, and how to layer them without alienating your players.
Yen WangSVP, Tech & Operations
11 min read
Ad Block Recovery for Gaming Publishers: What You Can Actually Recover
Gaming audiences block ads at roughly 30–45%. Three recovery approaches compared, with worked math for a 5M-session gaming site and the trade-offs of each.
Yen WangSVP, Tech & Operations
9 min read
Why Gaming Audiences Block Ads More Than Average
Gaming sites see roughly 30–45% ad-block rates, against 15–30% on the general web. Why players block, and the ad format they actually accept.
Navid BehzadiFounder & CEO
7 min read
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