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    <title>Yolla Media Blog</title>
    <description>Guides and analysis for gaming publishers on monetization, ad technology, and audience growth.</description>
    <link>https://yollamedia.com/blog</link>
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    <lastBuildDate>Mon, 26 Oct 2026 00:00:00 GMT</lastBuildDate>
    <item>
      <title><![CDATA[RPM Benchmarks for Gaming Sites: What to Expect in 2027]]></title>
      <description><![CDATA[Typical page RPM ranges for gaming sites by geography, genre, and device, plus the levers that most often explain the gap.]]></description>
      <link>https://yollamedia.com/blog/rpm-benchmarks-gaming-sites-2027</link>
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      <pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How to Evaluate an Ad Monetization Partner]]></title>
      <description><![CDATA[The 8 criteria that matter when choosing a managed monetization partner for your gaming site, the questions to ask, and the red flags to walk away from.]]></description>
      <link>https://yollamedia.com/blog/how-to-evaluate-ad-monetization-partner</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/how-to-evaluate-ad-monetization-partner</guid>
      <pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Why General-Purpose Ad Networks Underperform on Gaming Sites]]></title>
      <description><![CDATA[Ad setups built for content sites miss gaming-specific optimizations. Here's where the revenue gaps come from and what a gaming-optimized setup looks like.]]></description>
      <link>https://yollamedia.com/blog/why-general-purpose-ad-networks-underperform-gaming</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/why-general-purpose-ad-networks-underperform-gaming</guid>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[A/B Testing Your Ad Setup: What to Test and How to Measure]]></title>
      <description><![CDATA[What to A/B test in your gaming site's ad setup, how to run valid experiments, and the mistakes that invalidate your results.]]></description>
      <link>https://yollamedia.com/blog/ab-testing-ad-setup</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/ab-testing-ad-setup</guid>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Revenue Optimization]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[The Rise of Rewarded Ads on Web-Based Gaming Sites]]></title>
      <description><![CDATA[How rewarded ads work on web gaming sites: implementation, which rewards players opt into, and how to protect your game economy.]]></description>
      <link>https://yollamedia.com/blog/rewarded-ads-web-gaming-sites</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/rewarded-ads-web-gaming-sites</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Formats]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Monetization Strategies for HTML5 Game Publishers]]></title>
      <description><![CDATA[HTML5 games run in the browser with no installs, and that creates distinct monetization opportunities. Here are the strategies that work.]]></description>
      <link>https://yollamedia.com/blog/monetization-strategies-html5-game-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/monetization-strategies-html5-game-publishers</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How AI Is Changing Ad Optimization]]></title>
      <description><![CDATA[What machine learning actually changes in ad optimization, from dynamic floors to partner selection, and how to judge a partner's AI claims.]]></description>
      <link>https://yollamedia.com/blog/how-ai-changing-ad-optimization</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/how-ai-changing-ad-optimization</guid>
      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Industry Insights]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[CTV Advertising and Gaming: What Publishers Need to Know]]></title>
      <description><![CDATA[How the convergence of connected TV and gaming creates new video revenue opportunities for web gaming publishers, and what it does not change.]]></description>
      <link>https://yollamedia.com/blog/ctv-advertising-gaming-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/ctv-advertising-gaming-publishers</guid>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Video Ads]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[The State of Gaming Ad Tech in 2026]]></title>
      <description><![CDATA[An annual overview of the gaming ad tech landscape: six trends shaping how publishers monetize, from rewarded web ads and CTV budgets to cookies that stayed.]]></description>
      <link>https://yollamedia.com/blog/state-of-gaming-ad-tech-2026</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/state-of-gaming-ad-tech-2026</guid>
      <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[Industry Insights]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[What the First 90 Days With a Managed Ad Stack Look Like]]></title>
      <description><![CDATA[A phase-by-phase walkthrough of what happens when a gaming publisher switches to managed monetization, from baseline audit to advanced optimization.]]></description>
      <link>https://yollamedia.com/blog/first-90-days-managed-ad-stack</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/first-90-days-managed-ad-stack</guid>
      <pubDate>Tue, 16 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[The Economics of Free-to-Play Web Games: Ad Revenue Models]]></title>
      <description><![CDATA[A unit-economics walkthrough of an ad-supported free-to-play web game portal: costs, revenue streams, and where ad revenue turns into profit.]]></description>
      <link>https://yollamedia.com/blog/economics-free-to-play-web-games</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/economics-free-to-play-web-games</guid>
      <pubDate>Tue, 25 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Direct Deals vs Programmatic for Gaming Publishers]]></title>
      <description><![CDATA[When to pursue direct deals with gaming-endemic advertisers and when to rely on programmatic, and how to layer both for the best yield.]]></description>
      <link>https://yollamedia.com/blog/direct-deals-vs-programmatic-gaming-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/direct-deals-vs-programmatic-gaming-publishers</guid>
      <pubDate>Tue, 28 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Video Monetization: Preroll, Outstream, and Rewarded]]></title>
      <description><![CDATA[Three video ad formats gaming publishers should know (preroll, outstream and rewarded) with typical CPM ranges, implementation guidance and pitfalls to avoid.]]></description>
      <link>https://yollamedia.com/blog/video-monetization-preroll-outstream-rewarded</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/video-monetization-preroll-outstream-rewarded</guid>
      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Video Ads]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Measuring the True Revenue Impact of Ad Blockers]]></title>
      <description><![CDATA[How to measure your real ad-block rate, calculate the revenue you are losing, and build a business case for recovery that includes every cost.]]></description>
      <link>https://yollamedia.com/blog/measuring-revenue-impact-ad-blockers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/measuring-revenue-impact-ad-blockers</guid>
      <pubDate>Tue, 02 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Block Recovery]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Outstream Video: Where to Place It Without Hurting UX]]></title>
      <description><![CDATA[Outstream video earns video CPMs without a video player, but it needs careful placement on gaming sites. Where to put it, what to avoid and why.]]></description>
      <link>https://yollamedia.com/blog/outstream-video-placement-ux</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/outstream-video-placement-ux</guid>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Video Ads]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Anti-Ad-Block Strategies That Don't Alienate Your Players]]></title>
      <description><![CDATA[Four anti-ad-block strategies for gaming publishers, ranked from least to most aggressive, and how to layer them without alienating your players.]]></description>
      <link>https://yollamedia.com/blog/anti-ad-block-strategies-gaming</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/anti-ad-block-strategies-gaming</guid>
      <pubDate>Tue, 08 Jul 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Block Recovery]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Server-Side vs Client-Side Header Bidding: A Gaming Publisher's Guide]]></title>
      <description><![CDATA[Client-side header bidding earns more per impression but costs page speed; server-side is lighter but loses match rates. Why gaming sites need a hybrid.]]></description>
      <link>https://yollamedia.com/blog/server-side-vs-client-side-header-bidding</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/server-side-vs-client-side-header-bidding</guid>
      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Header Bidding]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How Many Demand Partners Do You Actually Need?]]></title>
      <description><![CDATA[Adding demand partners lifts revenue, until it doesn't. Why quality beats count, how to build the right mix and how to test each partner.]]></description>
      <link>https://yollamedia.com/blog/how-many-demand-partners-do-you-need</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/how-many-demand-partners-do-you-need</guid>
      <pubDate>Tue, 13 May 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Header Bidding]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Adhesion Ads vs Anchor Ads: What Works for Gaming Traffic]]></title>
      <description><![CDATA[Both are sticky mobile ad units, but they behave differently on gaming sites. How they compare, and sizing best practices for fixed-viewport game pages.]]></description>
      <link>https://yollamedia.com/blog/adhesion-ads-vs-anchor-ads-gaming</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/adhesion-ads-vs-anchor-ads-gaming</guid>
      <pubDate>Tue, 15 Apr 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Formats]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Lazy Loading Ads: Performance Gains vs Revenue Trade-offs]]></title>
      <description><![CDATA[Lazy loading ads improves page speed and Core Web Vitals, but some impressions never fire. How the trade-off works and how to implement it on gaming sites.]]></description>
      <link>https://yollamedia.com/blog/lazy-loading-ads-performance-revenue-tradeoffs</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/lazy-loading-ads-performance-revenue-tradeoffs</guid>
      <pubDate>Tue, 18 Mar 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Core Web Vitals]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Choosing the Right Ad Format for Your Game Genre]]></title>
      <description><![CDATA[Different game genres call for different ad format strategies. A decision matrix mapping genre to format, with typical CPM ranges, so you can stop guessing.]]></description>
      <link>https://yollamedia.com/blog/choosing-right-ad-format-game-genre</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/choosing-right-ad-format-game-genre</guid>
      <pubDate>Tue, 18 Feb 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Formats]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Timeout Optimization for Header Bidding on Gaming Sites]]></title>
      <description><![CDATA[The header bidding timeout trades bid coverage against page speed. On gaming sites, where speed drives retention, here is how to find the right value.]]></description>
      <link>https://yollamedia.com/blog/timeout-optimization-header-bidding-gaming</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/timeout-optimization-header-bidding-gaming</guid>
      <pubDate>Tue, 21 Jan 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[Header Bidding]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Interstitial Ads: Best Practices That Don't Drive Players Away]]></title>
      <description><![CDATA[Interstitials earn some of the highest display CPMs in gaming, and can wreck retention if misused. Frequency, timing and testing rules for getting them right.]]></description>
      <link>https://yollamedia.com/blog/interstitial-ads-best-practices-gaming</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/interstitial-ads-best-practices-gaming</guid>
      <pubDate>Tue, 17 Dec 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Formats]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Dynamic Floor Pricing: How It Works]]></title>
      <description><![CDATA[Static floor prices leave money on the table. Here is how dynamic floor pricing uses auction data to improve yield for gaming publishers.]]></description>
      <link>https://yollamedia.com/blog/dynamic-floor-pricing-how-it-works</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/dynamic-floor-pricing-how-it-works</guid>
      <pubDate>Tue, 19 Nov 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Revenue Optimization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Ad Block Recovery for Gaming Publishers: What You Can Actually Recover]]></title>
      <description><![CDATA[Gaming audiences block ads at roughly 30–45%. Three recovery approaches compared, with worked math for a 5M-session gaming site and the trade-offs of each.]]></description>
      <link>https://yollamedia.com/blog/ad-block-recovery-gaming-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/ad-block-recovery-gaming-publishers</guid>
      <pubDate>Tue, 22 Oct 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Block Recovery]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Why Gaming Audiences Block Ads More Than Average]]></title>
      <description><![CDATA[Gaming sites see roughly 30–45% ad-block rates, against 15–30% on the general web. Why players block, and the ad format they actually accept.]]></description>
      <link>https://yollamedia.com/blog/why-gaming-audiences-block-ads</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/why-gaming-audiences-block-ads</guid>
      <pubDate>Tue, 24 Sep 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Ad Block Recovery]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Seasonal Ad Revenue Patterns: Monthly Planning Guide]]></title>
      <description><![CDATA[Ad revenue follows predictable seasonal patterns. A month-by-month guide for gaming publishers to plan content, reserves, and site changes around the cycle.]]></description>
      <link>https://yollamedia.com/blog/seasonal-ad-revenue-patterns-monthly-guide</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/seasonal-ad-revenue-patterns-monthly-guide</guid>
      <pubDate>Tue, 27 Aug 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Revenue Optimization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How to Measure the CLS Impact of Your Ad Setup]]></title>
      <description><![CDATA[CLS is the Core Web Vital ads affect most directly. How to measure it, find which ad elements cause layout shifts, and fix the common patterns on gaming sites.]]></description>
      <link>https://yollamedia.com/blog/measuring-cls-impact-ad-setup</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/measuring-cls-impact-ad-setup</guid>
      <pubDate>Tue, 30 Jul 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Core Web Vitals]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[RPM, eCPM, and Fill Rate: The Metrics That Actually Matter]]></title>
      <description><![CDATA[Publishers fixate on CPM, but it misleads in isolation. How RPM, eCPM, fill rate, and revenue per session work together, with worked math.]]></description>
      <link>https://yollamedia.com/blog/rpm-ecpm-fill-rate-metrics-that-matter</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/rpm-ecpm-fill-rate-metrics-that-matter</guid>
      <pubDate>Tue, 02 Jul 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Revenue Optimization]]></category>
      <dc:creator><![CDATA[Christian Dobish]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How Prebid.js Works — and Why Gaming Sites Need Custom Adapters]]></title>
      <description><![CDATA[How Prebid.js runs header bidding auctions, and the customizations gaming publishers need: gaming-endemic adapters, session-aware refresh, rewarded pre-caching.]]></description>
      <link>https://yollamedia.com/blog/how-prebid-js-works-gaming-custom-adapters</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/how-prebid-js-works-gaming-custom-adapters</guid>
      <pubDate>Tue, 04 Jun 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Header Bidding]]></category>
      <dc:creator><![CDATA[Remel Mendoza]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Header Bidding for Gaming Sites: Why Configuration Matters More Than Partners]]></title>
      <description><![CDATA[Most header bidding guides focus on which SSPs to add. For gaming publishers, configuration — timeouts, refresh, floors, and bid caching — often matters more.]]></description>
      <link>https://yollamedia.com/blog/header-bidding-gaming-sites-configuration</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/header-bidding-gaming-sites-configuration</guid>
      <pubDate>Tue, 07 May 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Header Bidding]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Core Web Vitals for Gaming Publishers: Running Ads Without Hurting Performance]]></title>
      <description><![CDATA[Core Web Vitals feed into Google Search, and ads affect all three. How gaming publishers can run ads without wrecking LCP, CLS, and INP.]]></description>
      <link>https://yollamedia.com/blog/core-web-vitals-gaming-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/core-web-vitals-gaming-publishers</guid>
      <pubDate>Tue, 09 Apr 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Core Web Vitals]]></category>
      <dc:creator><![CDATA[Yen Wang]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[Why Gaming Traffic Commands Premium CPMs]]></title>
      <description><![CDATA[Gaming audiences are engaged adult casual players, many of them heads of household. Here is why advertisers pay more for gaming impressions.]]></description>
      <link>https://yollamedia.com/blog/why-gaming-traffic-commands-premium-cpms</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/why-gaming-traffic-commands-premium-cpms</guid>
      <pubDate>Tue, 12 Mar 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
    </item>
    <item>
      <title><![CDATA[How Ad Monetization Works for Gaming Publishers: A Complete Guide]]></title>
      <description><![CDATA[A ground-up explanation of how programmatic advertising generates revenue for web-based gaming sites — from ad requests to payouts.]]></description>
      <link>https://yollamedia.com/blog/how-ad-monetization-works-for-gaming-publishers</link>
      <guid isPermaLink="true">https://yollamedia.com/blog/how-ad-monetization-works-for-gaming-publishers</guid>
      <pubDate>Thu, 18 Jan 2024 00:00:00 GMT</pubDate>
      <category><![CDATA[Gaming Monetization]]></category>
      <dc:creator><![CDATA[Navid Behzadi]]></dc:creator>
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